

I'm a Social Media Editor, so I Tried All of Instagram's Biggest Trends IRL
They say trends tend to come and go, but as transient as they may seem, I can tell you first-hand that certain trends can feel virtually inescapable. And I mean that virtual part literally.
As someone who spends much of their day scrolling (I'm a social media editor, so it comes with the territory), I'm often struck by just how omnipresent a certain item or trend can become on Instagram once it starts to gain traction. Whether it be on the streets of Paris, the rooftops of New York or the parks of London, social media's most popular items manage to transcend borders and appear on feeds across the globe. Sometimes, it's a collective mood that feeds a cult item's success, but there's no denying the drip-drip influence of the digital sphere we spend time immersed in.
Last summer, it was hard to open an app without seeing an image of London-based indie brand House of Sunny's green knit Hockney Dress. Worn by influencers and celebrities alike (hello, Kendall Jenner!), the midi was so popular that it managed to land itself a coveted spot on Lyst's Hottest Products Index. This past winter, Instagram was flooded with images of oversize, multicolour cardigans—aptly named colossal knits—thanks to Northern Irish designer Hope Macaulay. As it stands today, her brand has over 178k followers on Instagram and has been worn by the likes of Gigi and Bella Hadid. Not bad for a designer who only graduated in 2018.
After seeing a particular carousel of items featured so regularly on my feed, I thought it was time I tried to understand the hype and trial these trending—or, dare I say, viral—items myself. I'm not usually one to jump on a bandwagon, and you'll often find me in much more understated looks, but who better than a social media editor to put these IG-worthy looks to the test?
For the occasion, I turned to fashion rental companies Endless Wardrobe and Hurr, asking them to help me track down the most 'gram-worthy pieces I could find. From Marcia's Tchikiboum Cut-Out Dress, which has been the item du jour amongst the French influencer set, to Kai Collective's ever-popular Gaia Dress, the rental companies definitely delivered. But how did the looks stack up on the streets of East London? Keep scrolling for my honest opinions on what it's like to wear Instagram's biggest trends offline.
Musier Paris Tie-Front Blouse
Marcia Tchikiboum Cut-Out Dress
Molby the Label Tilda Dress
House of Sunny Hockney Dress
Hope Macaulay Colossal Knit
Kai Collective Gaia Dress
Next up, these are the biggest spring/summer 2021 trends you need to know.