The Row is known for its elegant, but quiet, take on luxury and its ability to make even the simplest items hugely desirable. If I had to describe the vibe in two words, they would be rich and unbothered. The intention of these clothes is to not initially attract too much attention but give an air of impeccable and superior taste—exactly how the founders, Mary Kate and Ashley Olsen, look having a coffee on a New York corner in a £2000 coat.
They manage to make simple, unassuming items a thing of beauty thanks to a focus on design and quality, and this year, they have given slouchy, tailored trousers a "The Row-over." In the S/S 21 collection, they included light-beige trousers that have sharp pleats at the front, wide legs and a high waistband.
They are the kind of slacks you’d see in any accountancy office or golf course in the '90s, but the amazing tailoring makes this style of summer trousers feel really special and relevant. Unsurprisingly, these have quickly gained a fan base in celebrity circles, and over the past month, Rosie Huntington-Whiteley, Kendall Jenner and Danielle Haim have all worn a pair. Keep scrolling for the trousers of the moment.